Thanks to your orders, the total amount we have donated to Australian animal charities and sanctuaries so far is...

$760

Natural and Ethical Skincare Routine - Wild & Cruelty Free Australia

Every Cruelty Free Purchase Does Double Duty

When you shop cruelty free and vegan beauty, skincare and wellness products at Wild & Cruelty Free, your purchase works in two directions. First, it guarantees that no animal was harmed in making what you put on your skin. Second, it actively contributes to the animals that need protecting right now in animal sanctuaries and welfare organisations across Australia.

Creating A Kinder World For All - Wild & Cruelty Free Australia

Why This Matters to Us

The cruelty free beauty and vegan skincare industry exists to prove that beautiful, effective products don't require animal suffering. But we've always believed that not causing harm isn't enough on its own. The animals that inspired this store deserve active support, not just the absence of cruelty.

Every Australian cruelty free makeup, skincare and wellness product we stock is chosen with this in mind - brands that tread lightly, formulate honestly and share the belief that beauty can be a force for genuine good.

Collectively We Can Make a Difference - Wild & Cruelty Free Australia

Your Order Is Part of This

You don't need to do anything extra. Every time you shop vegan and cruelty free beauty products at Wild & Cruelty Free, your order automatically contributes to the total above. The more you shop, the more we can give.

It's the simplest way to make your beauty routine mean something beyond your own skin.

Friends of Wild & Cruelty Free

Wild & Cruelty Free donates to and supports Australian animal welfare organisations, sanctuaries and rescue groups who work tirelessly to protect animals who have no voice of their own. We choose to support small, compassionate organisations where donations make a direct and visible difference, not a line item in a corporate budget.

$1 from every order is donated directly to Australian animal charities and sanctuaries doing the quiet, unglamorous work of caring for vulnerable animals. Not as a marketing promise. As a practice that has been in place since day one.

  • Wild & Cruelty Free Proudly Supports Animals Australia

    Animals Australia

    Australia's leading animal protection organisation who work to protect the most vulnerable and abused animals in our society. Their aim is to investigate and expose animal cruelty and inspire kindness to animals through public awareness campaigns.

  • Wild & Cruelty Free Proudly Supports PETA Australia

    PETA Australia

    People for the Ethical Treatment of Animals (PETA) Australia is dedicated to establishing and protecting the rights of all animals.

  • Little Oak Sanctuary (NSW)

    Little Oak Sanctuary provides a place of refuge for farmed animals in need who have come from abuse, neglect or abandonment. Co-founders Kate and James are dedicated to working towards a world where there is compassion for all animals.