Wild & Cruelty Free is your online destination for Australian Vegan and Cruelty Free beauty products.

We've curated a conscious collection of cruelty free and vegan makeup, skincare, haircare and wellness products that work harmoniously together. Each product has been personally tried and trusted by our founder, Marisa Robinson, and comes with a free video tutorial to help you implement it effortlessly into your daily routine.

  • Cruelty Free Beauty - Wild & Cruelty Free Australia
  • Vegan Beauty - Wild & Cruelty Free Australia
  • Beauty with No Harsh Chemicals - Wild & Cruelty Free Australia
  • Sustainable Beauty - Wild & Cruelty Free Australia
  • No Artificial Fragrances - Wild & Cruelty Free Australia
  • Tried and Trusted Beauty - Wild & Cruelty Free Australia
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Wild & Cruelty Free Founder Marisa Robinson

Hi, I'm Marisa...

"The relationship I have with cosmetics is rather like one you would have with a best friend. She empowers you, understands you, and elevates you.

This new concept is more than a brand, it’s a movement. It encapsulates a level of emotion, connection, and inspiration that goes beyond the product."

A love letter to you

"I simplify your beauty routine to amplify your impact, making the switch to Cruelty Free and Vegan makeup and skincare easy and effortless."


Ere Perez Makeup - Wild & Cruelty Free

The New Beauty Routine

When you shop at Wild & Cruelty Free you're not just buying another pretty makeup or skincare product, you're buying into a brand that stands for something. We proudly stock and support Australian Vegan and Cruelty Free brands who tread lightly on the earth while creating a circular economy.

Shop Ethical Beauty
Natural and Ethical Skincare Routine - Wild & Cruelty Free Australia

Harmless to Animals, Helpful on Skin

With an abundance of beauty products on the market, greenwashing and lists of ingredients we can’t even pronounce, we understand that it can be difficult to determine which products are truly safe and ethical. We want to help you become more aware of an industry that disguises harmful behaviour with pretty packaging so we have done the research to eliminate confusion and guide you on a journey towards better beauty.

Safe Skincare
Tread lightly on the earth - Wild & Cruelty Free Australia

Beyond Beauty

Never wanting to add to unnecessary waste, we amalgamate shipments and pack all orders lovingly in 100% recycled and compostable packaging to minimise our impact on the planet.

Where possible and in an effort to further reduce waste, we repurpose and up-cycle boxes and packaging we have received from our suppliers.

Our Stance on Sustainability
Cruelty Free Beauty Australia

Consciously Curated to Consider All Creatures

Everything we do is led by compassion and kindness. No animal should ever have to suffer for our vanity and by switching to a cruelty free and vegan beauty routine, collectively we can make a difference and create a kinder world for all.

Let's Make a Difference

"The idea that some lives matter less is the root of all that’s wrong with the world."

Dr Paul Farmer, Anthropologist & Physician

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