With an abundance of beauty products on the market, greenwashing and lists of ingredients we can’t even pronounce, we understand that it can be difficult to determine which products are truly safe and ethical. We want to help you become more aware of an industry that disguises harmful behaviour with pretty packaging so we have done the research to eliminate confusion and guide you on a journey towards better beauty.

Everything we do is led by compassion and kindness. No animal should ever have to suffer for our vanity and by switching to a cruelty free and vegan beauty routine, collectively we can make a difference and create a kinder world for all.