"This multi-tasking mask has totally transformed my hair! Use as a mask for an intensive treatment or as a conditioner if you are short on time."
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About George Haircare
George is your necessary hair friend. The kind of friend who backs you, who turns up time and again. The kind of friend who is brave enough to call out the BS, and tells you like it is.
No more pseudo-science, no more false claims, and no more hiding behind inaccessible beauty standards.
George is a call to simplify - and simplify on many levels. From the ingredients to the range – George will simplify the way you use and multitask with haircare products.
The future of George is clean, for you and for our one planet. From start to finish, George seeks to minimise our environmental footprint, and support you in your efforts to reduce yours.
We leverage the best in nature and science to create useful, effective haircare essentials, that are safe but uncompromising on results.
George has your back. -
Meet The Founder
After spending two decades in the hairdressing industry, George Founder Lisa Nguyen found herself on the verge of quitting. The constant exposure to harsh, chemical-laden products was taking a toll on her health. In a bold move to address this issue, she launched her first venture, "Enough Studio," in 2017, becoming Adelaide's pioneer in low-tox, eco-ethical hair salons. However, owning and managing the salon only fueled her desire for cleaner haircare solutions that were both safe for clients and the environment, while also delivering exceptional results.
And thus, George was born.
During the development of the product range, Lisa's primary focus was to create formulas that were clean and effective—a simplified collection of essential products suitable for all hair types. George aims to help you spend less time styling your hair and more time enjoying life. Because haircare should be enjoyable, not a burdensome routine to avoid. The team is passionately committed to making haircare fun again!
